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Field Guide to Case Study Research in Business-to-Business Marketing and Purchasing (Advances in Business Marketing and Purchasing) (Advances in Business Marketing & Purchasing)


  


 : Field Guide to Case Study Research in Business-to-Business Marketing and Purchasing (Advances in Business Marketing and Purchasing) (Advances in Business Marketing & Purchasing)
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List Price: $153.99
Amazon.com's Price: $48.88
You Save: $105.11 (68%)
as of 03/24/2019 11:33 EDT



Availability: Usually ships in 1-2 business days



Binding: Hardcover
EAN: 9781784410803
ISBN: 1784410802
Item Dimensions: 902598075
Label: Emerald Group Publishing Limited
Languages: EnglishPublishedEnglishOriginal LanguageEnglishUnknown
Manufacturer: Emerald Group Publishing Limited
Number Of Items: 1
Number Of Pages: 350
Publication Date: August 20, 2014
Publisher: Emerald Group Publishing Limited
Studio: Emerald Group Publishing Limited




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Editorial Review:

Product Description:
This accessible field guide covers practical steps and contributes to behavioral theory by reporting intricate details on the strategies implemented by business-to-business firms within an inter-firm context. The coverage is deep, broad, and unique - the authors of the 14 papers all adopt the understanding that researchers need direct viewing - 'eyes-on-the-context' - that goes beyond the use of paper-and-pencil 5-point and 7-point survey items to achieve accurate descriptions of how decisions are made and progress achieved. Following the customary introductory chapter, the titles of the 13 remaining chapters promise the reader new insights and tools to apply when studying B2B contexts. This new volume in the Advances in Business Marketing and Purchasing series is a must for B2B scholars and executives.





 



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