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The New Successful Large Account Management: Maintaining and Growing Your Most Important Assets -- Your Customers


  


 : The New Successful Large Account Management: Maintaining and Growing Your Most Important Assets -- Your Customers
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List Price: $19.99
Amazon.com's Price: $11.46
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Binding: Paperback
Brand: Grand Central Publishing
EAN: 9780446694667
Edition: Revised
Feature: Business Plus
ISBN: 0446694665
Item Dimensions: 8005255675
Label: Grand Central Publishing
Languages: EnglishPublishedEnglishOriginal LanguageEnglishMenuEnglishUnknown
Manufacturer: Grand Central Publishing
MPN: 9780446694667
Number Of Items: 1
Number Of Pages: 272
Publication Date: April 20, 2005
Publisher: Grand Central Publishing
Studio: Grand Central Publishing

Features:
  • Business Plus



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Product Description:
For the Accounts You Can't Afford to Lose: The Strategies that Will Keep Your Customers Coming Back Whether your company has $50,000 or $5 million in sales, chances are that at least half of your revenue comes from a few crucial accounts. What does it take to keep them going strong? The authors of The New Strategic Selling and The New Conceptual Selling present a hard-hitting, no-nonsense book of techniques to improve your most important business relationships. Updated with recent examples of actual success stories, this new edition explores how online click speeds have resulted in highly sophisticated customers who expect all services to be done in "real time." Discover: * The Long View: Studying and really understanding your company-and your customer's business-can mean years of selling success * "Lamp" Strategies: Activate a Large Account Management Process strategy to turn your best customers into permanent "external assets" * Trends and Market Forces: Constantly identify and reappraise the conditions that can make your services more crucial than ever * Channels of Communication: The right contacts and communication lines will help you make key changes-before it's too late!





 



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