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Always Fresh


 : Always Fresh

Binding: Paperback
Brand: Harpercollins
EAN: 9780002554145
Edition: 1st
Format: International Edition
ISBN: 0002554143
Item Dimensions: 71
Label: HarperCollins Publishers
Languages: EnglishPublishedEnglishOriginal LanguageEnglishUnknown
Manufacturer: HarperCollins Publishers
Number Of Items: 1
Number Of Pages: 251
Publication Date: July 31, 2007
Publisher: HarperCollins Publishers
Release Date: July 31, 2007
Studio: HarperCollins Publishers

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Editorial Review:

Product Description:

#1 National Bestseller, National Post (Business Books) • 6 Weeks on The Globe and Mail
bestseller list • A Toronto Star Bestseller • An Indigo Best Business Book of 2006

Almost every town has at least one Tim Hortons franchise. Many know that it was hockey legend Tim Horton who opened the first restaurant, but few know the inside story of Ron Joyce, who, after the death of Horton, grew the company into a colossal North American enterprise. Always Fresh is Joyce’s own story about the much-loved business that has become a cultural tradition, from 1964 and the first almost-failed Tim Hortons to Joyce’s decision to sell the company to Dave Thomas of Wendy’s.

Along the way, Joyce provides an account of the strategy behind the chain’s phenomenal expansion, the Tim Hortons philosophy of freshness and quality, and the company’s successful launch of such products as Timbits. This is a candid look at the successes and failures of a business empire and the determined passion of a man who changed our morning routines forever.


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